I design editorial systems and create the content that runs through them.

Content Strategist & Ops with 20 years of experience architecting scalable editorial ecosystems. I specialize in bridging the gap between strategy and hands-on production.

Previously… Mirum Agency (WPP), Valmet, Telefonica / GVT, Lumen FM, UOL.

Worked with: Google • VICE • Pfizer • Bizz • Yahoo • Mars (Snickers, M&Ms, Pedigree, Whiskas…), Pernod Ricard (Absolut, Beefeater, Havana Club, Jameson, Chivas Regal…) HBO (Game Of Thrones), DirecTV and SKY.

Staying close to the craft keeps strategy honest.

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KEY NUMBERS

• €5.4B Company: Led B2B ops with 11% engagement above benchmarks.

• 180K+ sessions: Chatbot design generating 3,000+ leads.

• 50K+ views: Engineered podcast workflows for Pfizer.

• Top 25% Global: Built accessibility systems for financial groups. </aside>

📍 Barcelona, Spain | e-mail | LinkedIn

WHAT I DO

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• STRATEGIC IMPACT (The "Ops" side) </aside>

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• HANDS-ON (The "Content" side) </aside>

Featured Projects

These projects demonstrate strategic thinking, cross-functional collaboration, and ability to make complex topics accessible:

1. B2B CONTENT OPERATIONS & THOUGHT LEADERSHIP | VALMET

The Challenge: Establish a consistent, high-authority B2B presence for a €5.4B industrial leader across Europe and LATAM, balancing global corporate standards with regional market needs.

My Role: Architected the B2B content strategy and operations. I managed the LinkedIn ecosystem and thought leadership initiatives, ensuring governance and brand voice consistency.

Scope: — Multi-market collaboration (LATAM and Europe) — Governance ****framework for publishing standards — Executive positioning and media relations strategy — Website and internal documents localization (PT↔EN)

Results:

• 11% Organic Engagement on LinkedIn (consistently performing above B2B industry benchmarks).
• Top-tier PR: Secured featured CEO interviews in Valor Econômico and key industry outlets.
• Global Adoption: Content governance framework successfully scaled across LATAM teams.

Demonstrates: B2B Strategy, Cross-cultural team management, PR & Thought Leadership, Operations Design.

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LINKS:

→ PR: View Valor Econômico article - Portuguese

→ LinkedIn: View content examples - English

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2. DIGITAL ACCESSIBILITY COMPLIANCE | LOSANGO (BRADESCO GROUP)